Katie S. Mehr, Ph.D.

I am an Assistant Professor in the Marketing, Business Economics, and Law department at the Alberta School of Business at the University of Alberta. I earned my Ph.D. from The Wharton School at the University of Pennsylvania in May 2023. 

 

My research focuses on understanding consumer behaviour using experiments in both the lab and field. In particular, I am interested in questions regarding consumers' judgment and decision making. I explore questions like: how does the way we ask consumers to evaluate their experiences affect the evaluations they give? How does the way advice is formed affect consumers' reliance on that advice? And what factors affect consumers' goal setting and motivation? 

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My work and insights have been featured by media outlets like The Wall Street Journal, The Washington Post, The Conversation, WHYY Philadelphia, HRD Canada, CBC Edmonton, 880 CHED Edmonton, and 730CKNW Vancouver. 

 

Get in touch at kmehr@ualberta.ca.