Katie S. Mehr, Ph.D.

I am an Assistant Professor in the Marketing, Business Economics, and Law department at the Alberta School of Business at the University of Alberta. I earned my Ph.D. from The Wharton School at the University of Pennsylvania in May 2023. 

 

My research focuses on understanding consumer behaviour. Thus far, I have pursued two broad research streams. In my first stream of research, I explore how consumers evaluate products and experiences, and how they draw inferences from other consumers’ evaluations and forecasts. I ask questions like: How does the way we ask consumers to provide ratings affect the ratings they give? Or how does the source of reviews affect consumers’ product inferences? 

 

In my second stream of research, I study motivation and prosocial behaviour. Here, I ask questions like: How do streak incentives affect persistence? And how do discounts contingent on prosocial behaviour (e.g., donations) affect purchases? 

 

Get in touch at kmehr@ualberta.ca.